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RFID is an exciting technology that has greatly improved visibility in supply chains, tool tracking, and access control applications among others. Until recently however, RFID hasn’t typically been included in many consumer facing applications. Companies either deemed the technology too expensive, or they assumed the consumer wasn’t ready to learn another emerging technology. The tides are changing. As costs for RFID and NFC tags continue to decrease, and phone manufacturers incorporate NFC capabilities into their products, RFID is being embraced in advertising campaigns, products, and events across the world. In this list, you’ll see some of the new and creative examples of RFID in marketing. Let these ideas spark your own RFID & NFC advertising campaigns!

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If you’ve ever participated in an organized race, you may have received two different finish times. Depending on the number of participants in the race and your initial position in the group of runners at the start, the two race results could vary by mere seconds, or be considerably off by minutes.

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NFC or Near-Field Communications is a rapidly growing wireless, short-range technology. Approved as an ISO standard in 2003, NFC is a form of RFID technology that has a read range of up to a few centimeters. The ISO standards approved by the International Organization of Standardization (ISO 14443 and ISO 18000-3) exist on the HF or High-Frequency band on the Radio Frequency Spectrum.

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As the popularity of smart phones has reached the peak in China, more and more functions have been added to it. Smart phones have become an integral part of us. There are many functions on smartphones that are not yet fully popularized, but the future is likely to become a trend. For example, fingerprint recognition has been loaded by a large number of mobile phones. But compared to camera sensors, there are still many products that do not have. In addition, there is a technology that is earlier than fingerprint recognition on mobile phones. That is NFC.

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Facing challenges when installing a new system or procedure is expected, but it helps to consider potential problems before installation. Large and small companies, as well as individuals, thinking about installing an RFID system have numerous things to consider before making a purchase. If the potential user prepares thoroughly and completes enough due diligence up front, it should reduce unplanned issues mid and post-installation. Unfortunately, even the most prepared organization might run into a few issues during installation due to the unpredictable nature of RFID when implemented in a new environment.

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Protocols are a certain set of rules that govern the exchange of data through a communication connection. Most widely used protocols define small data exchanges that occur millions of times a day like the Hypertext Transfer Protocol (https) or File Transfer Protocol (FTP). It is fair to say that most people use protocols on a daily basis. Because RFID is built on communication exchange, there are multiple protocols specific to RFID systems. Some higher-level, complex protocols are constructed of component protocols; a common example of that is the EPC Gen2 protocol.

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The artificial intelligence is in the concept of speculation in 2016, and in 2017, the artificial intelligence officially began to appear in the mainstream, to turn application level products. Thus in 2018, AI will enter the application period of the outbreak, and a large number of real intelligence applications will emerge.

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Deploying an RFID application without consideration of the environment can potentially lead to thousands of dollars spent with less than stellar read rates. If positive results cannot be provided within the required timeframe, the project may be abandoned and the organization deprived of potential time and cost savings.


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Mobile and made of metal and glass, vehicles require a little more planning for RFID tag and equipment setup than some other applications. Before getting into the how-to of the setup, let’s first address the three main reasons vehicles are tracked using RFID.

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Many people learn about RFID and its capabilities and then think of a way this technology could benefit a business, personal, or real-world process. While RFID is useable in many types of applications, the feasibility – from either an application or cost standpoint – isn’t always there. This article walks you through the essential steps to find out if your application is RFID ready.

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All along, the domestic mobile payment development is based on NFC and two-dimensional code of competition, but the payment of two-dimensional code has been expanding from online to offline, such as business, catering, taxi or even to super street stalls. And now even NFC the last territory "proud of the traffic has been paid penetration, swept the two-dimensional code to pay any that imagine the scene.

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Tieto Corp. has seen sales and productivity increase since it installed its own MyOffice solution, using Quuppa beacon technology, to understand how work space is used, as well as automatically enable conference room use, service requests and worker location.


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